Customer satisfaction is the most important objective for surveyed utility communicators' email marketing strategy.
78% of all emails are opened within the first 24 hours. This is up slightly from last year.
Across all three audiences, as list size grows, the average Open Rate and CTR decrease.
50% of all Unique Clicks occur in 5 hours. Last year, it took 8 hours to reach 50% of clicks.
3 out of 5 Residential customers open their emails on a mobile device.
Email Newsletter Readers are more likely to open other emails from their utility. They have an Open Rate 55% higher than Non-Newsletter Readers and a Click Rate 21% higher.
94% of utility communicators find email highly or somewhat effective with regard to achieving their corporate objectives.
1 out of 2 customers Skim or Read emails. Over half of all audiences Skim or Read utility emails. They look at emails for at least two seconds.