TIPS TO IMPROVE

Now that you’ve learned the basics – and more – of where you stand, it’s time to take it to the next level. Check out the latest email best practices and more good advice to continue your success.

DID YOU KNOW?

Throughout the course of a year, promotional emails reach…

1 out of 2 Residential Customers

1 out of 3 Small Business Customers

1 out of 4 Large Business Customers

Mobile-friendly is a must

As more people turn to smart mobile devices to communicate, ensuring your content is optimized for mobile viewing can be critical.

41 Characters

For the top 25% of emails based on Open Rate, subject lines had an average of 41 characters.